Are you ready to help PEOPLE thrive?

Forward-Facing® Coaching Certification gives you the opportunity to transform people’s lives from reaction to intention without reliving painful past experiences. 

Dr. Eric Gentry, one of the world’s most respected trauma therapists, has said for years that 80% of what he does with his clients can be done by a paraprofessional. 

In 2020, he and Jenny Brackman spent a year synthesizing that 80% into a standardized coaching protocol.


Now we have coaches across the world, helping their clients experience a degree of post-traumatic growth they never thought possible




Our training program is unlike any other when it comes to trauma-informed coaching.


There are a lot of certification programs out there. Most certify knowledge. We’re different. We certify competency. We stand behind you and provide ongoing support and mentorship.



We don’t put a bunch of you into a zoom room and call that “live time.” Instead, we let you learn at your own pace initially so that we can prioritize one-on-one learning and application directly with us during your practicum.

Our Training Structure

Competency means you’ve experienced the transformation of Forward-Facing® in your own life and know how to facilitate it with others. As you train, you get to go through everything potential clients will experience with you – and you get all the benefits they will. 


Forward-Facing® M(y) E(xperience

Practice Forward-Facing® skills during everyday life then share your experiences in a group setting.

Get accountability, structure and clarification as you incorporate Forward-Facing into your life for 7 weeks.

Completion of FFME is required before beginning the certification program.

Self-paced Online Courses

Take a series of 3 courses online at your own pace. Different courses are offered for licensed vs. non-licensed professionals. 

 – Understand the science behind Forward-Facing

-Deep dive into trauma-informed presence

– Understand ethics for your coaching practice and learn the coaching protocol for Forward-Facing Health and Wellness

Personalized Coaching

Experience what it’s like to be a client, including the benefits of one-on-one work with Forward-Facing® skills. 

Part of being able to offer a peer-oriented form of support is experiencing the same process you’ll be facilitating for future clients. 

Get started with 5 coaching sessions from a Forward-Facing Health and Wellness Consultant.


Get paired with another coach-in-training to practice going through the Forward-Facing® structure, taking turns being coach and client.

In addition to the practice, you also receive the attention and supervision of a Forward-Facing® Health and Wellness Consultant who watches your session recordings and provides feedback between each session.

Finish your certification with an exam.

Who can become a Forward-Facing® Health and Wellness Coach?

Both licensed and non-licensed professionals can become a Forward-Facing® Health and Wellness Coach. 

  • mental health professionals
  • nurses
  • physicians
  • licensed addiction professionals
  • chaplains
  • life coaches
  • case managers
  • faith leaders
  • non-licensed addiction counselors

    and many other professions can benefit from Forward-Facing certification.


Frequently Asked Questions

What can I do with this certification?

This credential authorizes you to provide one-on-one Forward-Facing® Health and Wellness Coaching. You can use this evidence-based step by step protocol to build a practice that transforms peoples’ painful past learning into an intentional and meaningful life.

We have additional training you can get after your coach certification if you’d like to offer FFME groups or workshops as part of your practice. Contact us for package pricing.

Is this an evidence-based training?

Yes! 20 years of research and practice have gone into developing Forward-Facing®. If you’d like to learn more about Dr. Gentry, the traumatologist who created this approach you can find out more here. 

How much does this program cost?

Each element added together comes out to $1360, but if you’re coming to us as an individual (not funded through an employer) and are able to pay up front we can bundle them together for you for 10% off (FFME not included).

If you’ve already taken some courses with us and need to calculate the total cost of what you’ve got left, check out our pricing calculator. 

Upon acceptance of your application, we’ll get you an invoice for the total cost.

Do you take payment plans?

Yes! We can work with you to create a payment plan that fits your budget. Please indicate your preference on your application.

How long does this certification take?

The beginning of your training (FFME and self-paced courses) goes at your own pace.

Once you start your individual sessions with a consultant, you need to complete your training within 6 months, but it is possible to complete the last part of training in as little as 4 months.

How many hours is this training?

For both licensed and non-licensed professionals, this training involves 26 asynchronous learning hours and 21 live hours along with any personal work you do in between sessions.

Total: 47 hours

What dates should I set aside for this?

This training course is simultaneously self-paced and live with individualized attention. Most scheduling you’ll need to work out with a consultant and your partner on an individual level. 

However, the dates you should keep in mind for your initial training would be: 

For all candidates:

– The next FFME

For non-licensed professionals:

 – The next Forward-Facing Freedom workshop

How do I get started?

Fill out an application to begin your process.

And in the meantime, you might as well enroll in FFME. Successful completion of FFME is the entry for all training programs with Forward-Facing Institute.

Do I have to take the courses in order?

Yes. We’ve designed these courses to be taken in a specific order for best learning. if you’ve already taken some of our courses and find yourself out of order, not to worry. We can work with you!

You can find the suggested course order on the coaching pathway.

Let’s get started!

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